We would like to wish the InterContinental New York Barclay a big congratulations for winning the Best Social Media Use for Public Service category in Travel + Leisure’s 2013 Social Media in Travel + Tourism (SMITTY) Awards.
Launched in 2012, the SMITTY Awards recognize the travel companies whose social media programs are entertaining and informative—and some offer great deals and discounts. “These winning travel companies are the ones to fan and follow right now,” Rich Beattie of Travel + Leisure said.
The InterContinental New York Barclay was awarded for its social efforts during Hurricane Sandy:
The InterContinental Barclay served as a source for those affected, tweeting about news and transportation updates, as well as on-site relief efforts. Family-friendly events at the hotel kept children busy, and shared photos from the efforts helped the campaign reach 500,000 impressions.
Beattie said, “Companies have seen that it’s not enough to post random photos on Facebook or send out the occasional tweet. Social media requires generating irresistible ideas and powerful messages that break through the cacophonous clutter created by millions of distracting voices. And then doing it again the next day. And the next.”
Check out the entire list of this year’s SMITTY Award winners! Do you have a favorite hotel or other travel company on Facebook, Twitter, Instagram, Google+ or Pinterest? Let us know!