You’re lounging in your hotel room, and your stomach starts to grumble. That can only mean one thing—it’s lunchtime. Sure, you can order room service. But why stay cooped up in your room when you can tour the city or lounge on the beach while eating that delicious hotel food at the same time? Sound impossible? It’s not. Hotels are now putting their famous high-end entrees in food trucks and selling them on the street.
Food trucks are one of the fastest-growing segments of the restaurant industry. According to a National Restaurant Association survey, 59% of diners said they would likely visit a food truck if their favorite restaurant offered one. With a variety of clientele – from leisure travelers looking for a cheaper food option to the business traveler on the run – it’s no surprise that high-end hotels would want to capitalize on this ever-growing food trend.
Hudson Riehle, senior vice president of research for the National Restaurant Association, said, “Hotels are expanding on food service, in general. A logical step would be mobility of the restaurant platform.”
But just because you can buy it off the street, doesn’t mean the food lost its gourmet touch. “We found a way to make it a more refined presentation than the traditional food truck on the street,” said Melody Wendt, marketing and public relations manager for The Setai Hotel.
Check out the hotels that are joining the craze:
- This month, The Ritz-Carlton, Washington, D.C., will open up a pop-up barbeque restaurant outside its Westend Bistro by celebrity chef, Eric Ripert.
- The Auberge Saint-Antoine in Quebec City will be opening its second food truck by its restaurant’s chef in June. The menu, which consists of lobster rolls, tartare and focaccia sandwiches, is made from ingredients from a garden the hotel operates at a nearby island.
- In the month of May, The SLS Hotel South Beach will open its stationary food truck by celebrity chef, Jose Andres at its pool in Miami.
- Last year, The Setai Hotel in Miami’s South Beach opened the Beach Kiosk by Michelin-starred Executive Chef David Werly. Dubbed as a “high-end hotel food truck,” menu items include ceviche, Wagyu hot dogs and salmon burgers.
For more information on the Hotel Food Truck trend, check out this article from USA Today!