WILLARD INTERCONTINENTAL DC HOLIDAY ELEVATOR POSTERS
The Willard InterContinental D.C. is bustling with activities from September through January. Their opulent lobby and legendary Peacock Alley are filled with hotel guests, restaurant diners, meeting attendees and tourists. To capitalize on this audience, they use elevator posters to communicate seasonal offerings. 2009’s Thanksgiving and Holiday posters were simple and to the point—directing guests to the web or to call the Willard Holiday Hotline. Each of the hotels six elevators featured these inexpensive pieces, designed and printed for just $90 each.