SOFITEL CHICAGO WATER TOWER HOLIDAY NEWSLETTER
The Sofitel Chicago Water Tower distributed their 8-page printed holiday newsletter last year to 2,000 guests, then sent an email blast directing an additional 27,850 guests to the electronic e-magazine. They used the pieces to promote holiday happenings in Café des Architectes, special hotel packages and events in Chicago. The Sofitel Chicago was able to share their holiday message and connect with 29,850 people for only $8450.
The hotel saw great response from last year’s newsletter. So we’re currently working on the 2010 edition, stay tuned.